House of Year crucial part of marketing

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Cliff Erskine Builders Ltd attributes its success in the Registered Master Builders PlaceMakers 2011 House of the Year to its team’s passion and craftsmanship.
The Queenstown-based company, which specialises in architecturally-designed homes, has had two successful back-to-back years in the competition, and director Cliff Erskine is hoping for a third in 2012.

The winning company took out a Gold Award for the Southern Region in 2010 for a property in Queenstown, and the PlaceMakers Heart of the Home Kitchen Award and the GIB Living Award in 2011 for a property in Arrowtown.
This year the company has another Arrowtown property in the New Homes $1 million – $2 million category.
“The home looks over Michael Hill’s golf course and gives about 240° views of the Queenstown basin, from Arrowtown all the way around the other side of the Remarkables,” Mr Erskine says.

The House of the Year competition is a crucial part of Cliff Erskine Builders’ marketing programme.
“Since we don’t do any marketing outside of the competition, doing well is paramount.
“The Awards give us the opportunity to say, hey, this is what we’ve done and this is what we’ve achieved,” he says.

The company’s 2011 award-winning home at Millbrook Resort was built to embrace its surrounding environment through its use of earthy materials to complement the theme of the resort. It took 13 months to build from start to finish.
The brief was to create a crisp, clean family home, which was achieved seamlessly by the architect and the builder.
“When you walk in, you know it’s a homely home — it gives you goose bumps. It has a comfortable feel, and that has a lot to do with the materials and products we’ve put in,” Mr Erskine says.

He says he did his best to create an attitude within his team to be passionate about craftsmanship and proud of the finished product.
“It’s not what the best outcome is for us — it’s what the best outcome is for our client. You’re only as good as your last job, so let’s always do the very best we possibly can for our clients,” he says.

Judges were also impressed with the home.
“The interior living environment suits the home and works well, matching the needs of the home owners. With carefully designed lighting highlighting the builder’s immaculate craft, this is interior living at its very best,” they said.
Mr Erskine says he enters the House of the Year competition because he wants to keep striving to improve, and to continue to produce a good product.
“To get two National Awards was sublime. We thought it was just fantastic,” he says.

Judging for the Registered Master Builders PlaceMakers 2012 House of the Year is currently underway.
The Awards are made possible through the support of PlaceMakers, James Hardie, Gib Living Solutions®, Nulook, the Department of Building and Housing, Future-Proof Building and Master Build Services Ltd.

For more information about the competition, visit the Registered Master Builders web site at www.masterbuilder.org.nz.