Just as people and companies evolve, so do brands — The Association of Consulting Engineers New Zealand (ACENZ) will become the Association of Consulting and Engineering.
It will also be known by the new acronym of ACE New Zealand.
The new strategy, approved by its board in 2019, called for a new brand and visual identity change that will take the organisation into the future.
The new name reflects that member firms aren’t just about engineering — they are diverse and integrated professional service organisations.
The new name and strategy marks a new chapter in an ongoing mission to unleash the potential of the organisation.
“The strategy has been developed to ensure that we are a contemporary and relevant organisation that adds real value for Aotearoa,” an association spokesperson says.
“We will continue to work diligently as a trusted advisor, providing business leadership in matters relating to the construction, engineering, and the professional services industry.”